Trade & hospitality
Wine programmes with purpose, personality and commercial intelligence.
We advise restaurants, hotels, private members’ clubs and hospitality groups on every aspect of their wine operation, while also providing strategic expertise to merchants, importers, distributors and other wine businesses.
Whether developing a new concept, refining an established programme or providing support in one specific area, our recommendations are shaped around the identity, ambitions and commercial realities of each business.
Wine strategy & concept development
We create a clear vision for the wine programme, defining its identity, positioning and commercial objectives. From an initial concept to a complete operational strategy, every element is designed to complement the wider character of the business.
Wine list creation & development
We create distinctive, balanced and commercially intelligent wine lists. Selection, structure, pricing and presentation are considered together to produce a list that is engaging for guests, intuitive for teams and financially effective.
Wine buying & procurement
Drawing on an extensive international network, we develop buying strategies that balance quality, value, availability and profitability. We can also support supplier selection, commercial negotiations and access to rare or highly allocated wines.
Financial & commercial strategy
We advise on pricing structures, margins, stock investment and sales performance. Our objective is to create a wine programme that is ambitions and compelling while remaining commercially disciplined.
Cellar & stock management
We establish effective systems for stock control, valuation, purchasing and reconciliation. We also advise on cellar design, organisation and storage, protecting valuable inventory while supporting smooth day-to-day service.
Openings & operational support
From pre-opening planning to launch and beyond, we provide practical support across procurement, systems, cellar setup, list production and service standards, ensuring that the wine operation is ready to perform form the outset.
Team structure & senior recruitment
We advise on team structure and assist with the recruitment of senior wine professionals, helping each operation secure the right leadership, expertise and balance of skills.
Training & service standards
Our bespoke training programmes translate wine knowledge into confident, thoughtful hospitality. Content is tailored to the venue, its list and its team, with a strong emphasis on practical application, guest engagement and commercial awareness.
Wineware & service equipment
We advise on glassware, preservation systems, decanting equipment, cellar technology and the details that contribute to a polished and effective wine service.
Trade & advisory
We advise merchants, importers, distributors and other wine businesses on portfolio development, market positioning, buying strategy and commercial opportunities, bringing together detailed product knowledge and a practical understanding of the international wine market.